In a new strong push to encourage thousands of women to learn how to ride Harley-Davidson dealerships across the country are gearing up for National Garage Party Month in March 2010. Garage Party events provide a fun, social environment for women to learn about the sport of motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but the Motor Company has declared March as a special focus to bring national awareness to the events.
Harley just signed a partnership with America’s wellness expert Jillian Michaels to encourage women to gear up and get behind the handlebars of their own motorcycle. Michaels is best known as the undefeated strength trainer and life coach on NBC’s hit series “The Biggest Loser”.
She is a motivator and role model to nearly 15 million viewers every week. She is a life-long motorcycle enthusiast and licensed rider. “Learning to ride a motorcycle was an empowering experience for me, so I want to share that with other women,” Michaels said. “That’s what Garage Party Events are all about. Women get to learn about the sport from other women in a non-intimidating environment, which is why I’m excited to be a part of this effort”. During National Garage Party Month, the Motor Company is also hosting a sweepstakes that will reward one lucky woman and 3 of her friends with a transformational weekend in Los Angeles. The weekend will feature participation in the Harley-Davidson Rider’s Edge New Rider Course, spa treatments and a motivational talk with Michaels on how to live a better, healthier life.
Men rolls and women rule.
Yikes…… Great- Harley promoting the idea of women taking steroids to look like their man…..
Yawn. really? Come on Harley. grasping for straws a bit these days? I hear Opra is a big draw too, maybe even Ellen to draw in the other side.
Didn’t you learn anything from the 90’s? Big fad, lots of coolness, everyone wanted a harley-and now they’re gone. poof! You need to look down the road not how some gimmick might lead to a quick sale.
What’s remaining are the majority of people who have supported and defended your company all these years. How about appealing to the core? Remember them?
Forget about the celebrities, the minorities, the gays (Not that there’s anything wrong with that), and the rest of the targeted groups H-D likes to court. How about making a better product that competes with everyone else, that a honest hard-working American can afford?
Didn’t your marketing guru used to be the guy in charge of Pontiac’s vision?
When did Jillian become educated about H-Ds and what your riders need? Because she has a license? It’s a disservice to women everywhere that she is the face of H-D and educating women on motorcycling. Nothing personal against her, but this is pure marketing BS because she has a 15-million person audience and many of them are the ultimate followers. Open up a women’s fitness mag if you doubt the mentality.
Argh- I need a nap and possibly another brand of bike that cares more about the ride than the BS.
Wow, to all the individuals that can’t handle a woman riding a bike,, please either take a nap or stay out of it. This is about your personal self-esteem and please don’t take it out on the women who are simply trying to follow their passion. I’m tired of women being slammed for no reason. Also, how did Jillian become a negative target. I think she’s AWESOME!! and I think it’s great that she’s bringing her passion and knowledge to the community. So suck it up and stop complaining and making it about steriods or BS marketing, when all it is, is supporting women in a simple sport/activity that men have been embarking on for years. Riding motorcycles hasn’t been my thing, but who know’s I might go for it and let a whole new woman out. It would be such an honor for me to have Jillians support, as one should be so lucky to have such an incredible, encouraging woman by ones side cheering.
Get it Jillian! Love the promotion! Love the bike, love it all!