Last year, Harley-Davidson adopted with its new partner in communication “Victors & Spoils” a marketing technique known as “Crowd Sourcing.” Under the principle that collaboration brings creation, Harley-davidson is sourcing new concepts of communication from its customer base. The first commercial produced was named “Cages”. Here is the second one of the series called “Liberation.” The ad storyboard comes from 30-year old Benjamin Swan of Sioux Falls. In this new commercial, the owner of a 2012 Harley FXDW wide Glide 103″ hooks up a bunch of leashes to dog cages and rides off… Dog lovers are going to like it. And you, Harley riders, what do you think?
Harley-Davidson New Commercial. Liberation.
Published by September 8th, 2011 in Builders, Customs, Editorial and Videos.32 Responses to “Harley-Davidson New Commercial. Liberation.”
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love it!
Fresh… They’ve been good at marketing same products through the past decades, they still are.
Perfect! Harley and Harley owners UNDERSTAND!
I like it!
typical
depicts the biker as a scofflaw.
and those who don’t ride bikes or give a shit about those who do will continue to charactorize the harley rider as “the wild bunch”
i liked it better when they said in their commericals
” your not buying a bike, your buying an…attitude!”
The ad works because of the dog on the back of the bike setting his buddies free. “Release the Hounds” metaphor works too. Notice the subtle absence of any traffic that might endanger the dogs running wild. The storyline just skirts that fine line where this would be considered animal endangerment which would sink this ad. The dog on the back of the bike keeps it cute.
Not bad actually ………
Over & Out,
Jeff
I like it…………… they should have mixed this song into the video for the west indies market 🙂
http://www.youtube.com/watch?v=He82NBjJqf8
Now all i have to do is teach my dog to sit on the rear fender.
All little dogs running now. Big dog is back on the porch and the cat lady didn’t buy a sportster.
How about an Obama voter edition. You know, broke and and gonna work.
Love the spot–commercial that is. My dog Spot thinks it’s okay, too.
Love the Ad
There’s a guy here in Southampton England that has a small Yorkshire Terrier in a top box on the back of his Road King.. me I’d want a German Shepherd dog.. but I’d need a bloody big top box!!
Splendid indeed…Ey Mike…How about a “Boehner” Edition…ya know the fake n bake, at least Obama shows his colors.
Boss Hawg
The “We Spay and Neuter Here” sign in the background was very subtle and quite hilarious…
Bravo !
Boss Hawg,
Either edition will sell as long as the EPA measures the mileage figures on false statements, false promises and puts in the codicile that mileage may vary.
! I think the MAIN underline Story to this Commercial is that the Dogs are Trapped IN CAGES and Cages are Automobiles for the masses.We need to escape out Cages and Buy a HD .
Mike…
Love it!
You are the anal…lytical man!
Peace Brother.
Boss Hawg
I ride a wideglide i think it is f-ing cool
What’s with a Macho guy doing Wimpy dog in a designer Harley bag on the back of bike and passing up the good looking Chic’s at the pet store. LOL
It’s great….
What no “Who Let the Dogs Out?” !
As bad as that one was though this one gets my vote for cheesiest HD commercial. Enjoy =)
http://www.youtube.com/watch?v=pqmEFUDV_Rg
Great commercial! I saw the Dogs in the Cages as being trapped, just waiting to have there Nuts cut off so they can live the rest of there lives as submissive house pets. The Harley represents Freedom, Risk and Reward. Way to go Harley! Keep em coming!
I liked it.
The fact that I am a dog owner probably has a lot to do with it.
Lots of fun and humor. I have a sculpture in my office that my brother gave me for my 50th….dog on a motorcycle with a broken chain around his neck. Live free or die.
Sucks! Just another way to get people on a harley or any who should not be on one!
Who let the dogs out?
SUCKS. -Which takes some effort when you’re showcasing a Wide Glide. Derivative and lacking a sincere connection to core owners. Had hopes that the new agency would exceed the last. The reality is that ad agencies are hired to raise consumer awareness and Harley’s seen record profits over the last two years with by reviving the hardcore image. Farcical pap like is reminiscent of AMF and “Hardley-Ableson”.
they do not get it! Still lame and misses the mark with real riders! sad sad sad…
“Harley’s seen record profits over the last two years with by reviving the hardcore image.”
What are you talking about? HDs profit has been in the toilet. HD Finance still has a boatload of bad debt to carry out over the next six or seven years.
Just plain silly
Okay…I don’t get it. First of all, this depicts illegal activity. Secondly, the commercial is misleading. In “freeing” all those dogs, they, the dogs, first of all, would not run down the sidewalk in a group, they would scatter in fifteen directions, including into the street, where they could be hit, injured, or killed…and where are they to go once they are “free”? They are clean, healthy, quite obviously, well-trained dogs, so we are to assume that all works out for our “freed” friends. But if they were clean, healthy, well-fed and trained, why are they being turned loose to fend for themselves. In the real world, where would they go? Where would they eat? Where would they find shelter? And the implicit approval that this commercial infers to destroy property and let these dogs loose in the community sends a very confusing message to me. This commercial seems to support the destruction of property, and endangering animals. It seems to say it’s okay to turn them loose in the community. The biker does nothing other than scatter the dogs to the wind…that’s NOT freedom.