Simply, its all about making an income with whatever you can devise and market.

You can do it with a name and image you created – Body Glove, Big Dog, Guess, BeBe, Victoria’s Secret, Exile Cycles, Fox Racing, Rockstar.
Or with a name you buy or license from the original creator: Von Dutch, Indian, Harley Davidson, Playboy

However, the long the long term success of the brand name product line is always dependent on how good a product line it is, how quickly it is redesigned to remain in style, and how well it is promoted by the owner, with ties back to the industry in which it was originally created to keep their original client base.

I thought Von Dutch was a cool licensing concept created by Tony Sorensen, a real motorcycle guy.
Unfortunately there was not much of a product line beyond the ongoing pink celebrity baseball caps for girls, and silly rat custom bikes that no guys wanted to buy. And opening corporate Von Dutch stores across the US was a big cash drain that helped bring on their demise. RIP

For me personally, unless I’m sponsored by a company or they are my hero, I don’t pay to buy a shirt to advertise someone else’s product name, Check out this cool YouTube Video/Song “This Party Took a Turn for the Douche” from the comedy team of Garfunkle & Oats about people who wear licensed apparel like Ed Hardy, West Coast and OC Choppers…….

http://www.youtube.com/watch?v=BDCPK4MiolQ

the rampant use of clip art in this industry. Over the many years I have found that it is VERY difficult to find anyone who can even draw anymore. download-photoshop-print…………….

David that way they have time to be on these blogs LOL its all part of the, I can it for free on the net generation! Or cut copy paste, control XCV on any key board, like how many ways can you draw death skull?? Even HD for the dealer logo T’s is crossing over to these death skulls. The MMA dudes like Affliction are all over these death skulls.

To me its almost comical with these pecker smooching designers, its like they sit back and say, lets see how much money we can get people to pay for 2 items (a T shirt and jeans) that both cost 15 bucks at sams club…….. and they all come out of the same factory in china or Mexico for $3-7 if that? Most of these pecker smooching designers just make laugh, with designs………David I hear yah and love the Liberace, reference, didn’t you know he works at Küryakyn???

IMO some of these baggers look like Liberace is riding them now with Anna Nicole on the back , so why not have the clothing to go with them??

Ed Hardy is a very good artist, I can see why he is suing the bejesus out of Adigier. Lessons in character evaluation.

Also, l I am pretty amazed at the rampant use of clip art in this industry. Over the many years I have found that it is VERY difficult to find anyone who can even draw anymore. download-photoshop-print…………….

what did PT barnum say ?????? “There’s a sucker born every minute and Without promotion something terrible happens… Nothing!”

yeah you have to love marketing and HYPE, probably the same guys in china that makes the 3 for $10 T’s that you buy at wally world……….ok so they use a lil better cotton to justify the price lol

yeah the whole von dutch deal was just a disgrace……… at least the ed hardy deal hasn’t gotten over to custom built bikes,

the crazy t shirts are here to stay for a while I think, 2-3 and even 500$ t shirts will be here one day………

I see someone with one of these shirts….wow….you paid more for that shirt than a fine dress shirt???? is that being cool???? please adivse…maybe I’m on the wrong track????

Come up with something original.