I think the golden lining in this crisis will be to see companies develop much more effcient marketing tools- a reduction in blind advertising spending, and those who prosper will enact a much more targeted approach. The marginal revenue gained via unlimited advertising has LONG lagged behind the marginal expense, and the day of reckoning has arrived;

Let’s be honest- how much marginal revenue was Honda generating via their F1 program? Yes, I know there is brand-polishing, but at some point, you have to ask the average Honda consumer if they are even aware that Honda had a presense in F1…….

There must be more direct accountability in marketing going forward- the days of stupid spending must be reigned in, and sharper minds will give us more value for fewer dollars.

Good example with Warren Buffet- look at his marketing of Berkshire- incredibly targeted (thank you shareholders, everyone else go away- lol).