I’ve got 2 things that I’d like to present for your consideration:

1) Biker lifestyle and Culture – just what the hell is this? There is no central NA biker culture – at least not since EZRiders of the 70’s – when they “defined” what being an American HD biker was. I have a feeling that no lifestyle book has succeeded in recent years because the demographic landscape is just so damn broad these days and there are just so many flavors to choose from – that there is no central unifying theme…or culture….we revel in our individuality, we don’t want to be clumped together. Pretty soon we will be breaking our “culture” down into the smallest marketable chunks…and will have publications for the : “Denim wearing, soy-latte drinking, BMW driving, no-facial hair” crowd. ..and make no mistake, the web allows folks to be that targeted and specific

2) Focus: you’ve got girls, rat rods, fiction, first class photography, etc etc. Do you have these things because you want them or the readership you’ve identified wants them? Are you producing this book for yourself or a specific, clearly defined target group. If your doing it for yourself, rock out…if your doing it to satisfy a specific group…I’d challenge your “kitchen sink” strategy. Methinks you might want to consider focusing a bit.. Better to do one thing exceedingly well, than do lots halfass.

My last bit of thinking is…dont compete with the mags already out there: Cycle Source, The Horse, Barnetts, IronWorks…fill a niche that they cant/wont / don’t – and own that bit of turf.

And don’t piss off Rodent

Don’t diss my mag! It is by far one of the best bike mags out there period! It’s no mullet wrapper! I’ve been publishing Renegade Biker for over four years now. The only reason you may not have seen it is because you must not be cool enough to know where to get it! I have been publishing two issues a year, a spring and a fall issue, mostly distributed at Daytona Bike week and Biketoberfest, Myrtle Beach bike rallies, Sturgis and other events. In 09 we are going to six issues, so look for it!

Renegade Biker is the first of its kind, it is an “Art & Culture Biker Magazine” we focus on the art and culture of the biker scene, with first class photography, fictional stories, the hottest pin up girls, kick ass bikes and rat rods that you won’t see in any of the big corporate biker mags that your mommy buys for you!

I’m a one man show, the real deal starving artists living the life chasing my dreams and riding my chop. I have sacrificed a lot and worked dam hard to bring a real quality biker magazine to the biker and custom culture community! There is nothing like it anywhere! So check it out before you cut me down! I don’t mean to use this opportunity to make a commercial for my mag, but you should check it out before you cut it down! Check out our website.

Dream on Nitrous Phil, you couldn’t come close to producing a quality mag like mine!

Scharf
Publisher, Creator, Photographer,
Graphic Designer etc., etc.
Renegade Biker Magazine